Southwest style & identity

LOGO, TYPOGRAPHY, style guide,
design system

Jamestead is photography and retail brand focused on the American Southwest style and aesthetic. They are a husband & wife team fueled by creativity and a passion for discovery.

Jamestead approached us with a need for a logo to use on their blog, website, and social media. The goal was to create a brand identity true to their signature Southwest style while maintaining the modern look that you'd expect to see from other professional travel publications.

THE design system

The Jamestead design is optimized for all means of digital use. They already had a strong photography style filled with life and color, so the logo, typography, and messaging needed to compliment and feature the imagery.

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